Yoga Business


Align your passion with your purpose by delving into the business of yoga. Guidance and resources that demystify digital, print, and word of mouth marketing for working yoga professionals—from launching your yoga studio and business website to building your student membership and social media following. Become versed in yoga business strategies, and allow both your passion and your profession to thrive.

Recent Posts for Business Guidance

February 5, 2015
bend over backwards for yoga

Should You Bend Over Backwards for a Yoga Blog?

Consider these five questions before you launch into the yoga blogosphere.
January 27, 2015
successful yoga teachers

6 Secrets of Successful Yoga Teachers

Leave an impression with your students so that you—and your teachings—are unforgettable.
January 13, 2015
social media for yoga

The Social Media Compass for Yogis

As yoga teachers in this digital day and age, it’s almost non-negotiable to have a social media presence.
January 13, 2015
yoga at work

7 Strategies to Attract More Yoga Students

Find the students you're meant to serve.
January 13, 2015
Who Needs Yoga Insurance

5 Teaching Tips to Keep Beginning Yogis Coming Back

Build the trust, confidence, and self-assuredness that beginners need to become your repeat students.
January 13, 2015
yoga students

The Art of Getting and Keeping Yoga Students

Attracting new yoga students while maintaining the client base you already have is a fine balance that you can master.
January 13, 2015
yoga success

The Business of Yoga: Committing to Your Success

As a yoga teacher, you are a small business owner and, to promote your business, there is a list of "must-haves."