Yoga Business


Align your passion with your purpose by delving into the business of yoga. Guidance and resources that demystify digital, print, and word of mouth marketing for working yoga professionals—from launching your yoga studio and business website to building your student membership and social media following. Become versed in yoga business strategies, and allow both your passion and your profession to thrive.

Recent Posts for Business Guidance

December 8, 2015
retain yoga students

The Marketing Guide to Retaining New Yoga Students

For most yoga studio owners, a focus on attracting and retaining new yoga students is paramount. Once you get them in the door, the trick is to keep them coming back.
May 18, 2015
yoga release forms

Take Care of Yoga Business With a Release of Liability

If you teach yoga, you need a release of liability.
April 6, 2015
successful yoga teachers

The Yogipreneur’s Guide to Happy, Successful Yoga Teachers

Choose and keep quality teachers at your studio.
February 23, 2015
yoga website

8 Steps to Build a Yoga Website on a Budget

Get your yoga website up and running in eight simple steps.
February 5, 2015
bend over backwards for yoga

Should You Bend Over Backwards for a Yoga Blog?

Consider these five questions before you launch into the yoga blogosphere.
January 13, 2015
social media for yoga

The Social Media Compass for Yogis

As yoga teachers in this digital day and age, it’s almost non-negotiable to have a social media presence.
January 13, 2015
Who Needs Yoga Insurance

5 Teaching Tips to Keep Beginning Yogis Coming Back

Build the trust, confidence, and self-assuredness that beginners need to become your repeat students.