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11 Important Things I Wish I Knew Before Starting a Yoga Business


Let’s rewind about five years ago. When I opened my first yoga studio, I began the process completely unaware of the obstacles I would have to overcome in order to create a successful, thriving business.

When you’re starting a yoga business, there will be times when things don’t go your way—you may begin to feel discouraged. But at the end of the day, starting a yoga business is a journey unlike any other. Becoming your own boss is great, but having a business centered around something you’re passionate about is even better.

Here are 11 things I wish I knew before starting a yoga business.

1. Have a strong purpose.

The key to creating a smart and successful business is connecting to a higher purpose. Going into any business venture, you should think about your overall goals and what you set out to accomplish. By creating a strong purpose, you can better understand yourself, which can allow you to create an unstoppable business.

2. Teamwork makes the dream work.

This is vital step when you want to start a business. Make sure you don’t overwhelm yourself with random tasks. Try delegating these tasks to the right people based on their strengths and weakness.

Putting together a team that works well together can be one of the best ways to ensure your business will be successful.

3. Set goals for yourself.

Always have a goal in mind. By creating daily tasks you can accomplish things much faster, all while feeling more fulfilled as you continue to check things off your mental list.

4. Create a process for everything.

Understand all aspects of your business and streamline them to all work together. Be sure to have a process for referrals, sales, and marketing. Also, try to understand what your system is and how your processes can work together to help you grow your business.

5. Discover your values.

Try focusing your time on what you are most passionate about. Once you discover your core values and what makes you unique, begin to think about the different ways to implement these values into your new business.

6. Create a brand that represents you.

This might not seem important, but if you have your own website set up with proper branding, it can help connect others to who you are and what you do. This can help you create an image and a brand for yourself that will better connect with your audience.

7. Find your niche.

Think about what you are most passionate about and make a name for yourself! I did this early on in my yoga career. By becoming one of the first Acroyoga teachers in the world. I knew what I loved doing which made it easy for me when I began pursuing that particular niche.

8. Create content.

Do you enjoy writing or creating videos? Find a medium where you can put yourself out there and attract attention from new followers. Use whatever you love and create content that you are passionate about. This not only helps build your presence as a leader, but also helps to build your credibility as a business owner.

9. Ask for help when you need it.

Having guidance is priceless. The best thing I could have done for my business was to have a mentor to walk me through the process. Having someone there to help you is extremely beneficial, especially if it’s your first time owning or managing a business.

10. Network with people.

Find networking events that you enjoy participating in and get yourself out there! If you are looking for private clients, a networking event might be your best option.

11. Celebrate your wins.

Always make sure that after all the hard work, testing, and expansion, you make time to celebrate your earnings. Remember starting a yoga business is a process, and things will change. Be flexible. Whatever you do, always stay positive and keep your eye on the prize.

Arianne Traverso
Arianne Traverso
Arianne's goal is simple: help people achieve their physical and spiritual goals with a lighthearted approach. With over 10 years experience teaching as a dynamic Hatha-Vinyasa and Senior AcroYoga instructor, Arianne focuses on the healing aspects of yoga to unleash the unlocked potentials in the body, meditation, and connecting within. Through teacher trainings, yoga retreats, healing Thai massage sessions, and Miami's pioneer of Zrii Ayurvedic Products, Arianne can create changes in people's lives for the better! As co-owner of TRIO Studios based in Wynwood, Miami, Arianne teaches workshops and trainings across the world. The broad horizon of her experience infuses her classes with fun and the sense that one can achieve anything. Arianne's expertise in yoga, acrobatics, and Thai massage helps students to build their own well-balanced understanding of the practice through the use of clear, technical teaching skills, compassionate adjustments, breath connection, and intuitive body awareness.