Yoga Business


Align your passion with your purpose by delving into the business of yoga. Guidance and resources that demystify digital, print, and word of mouth marketing for working yoga professionals—from launching your yoga studio and business website to building your student membership and social media following. Become versed in yoga business strategies, and allow both your passion and your profession to thrive.

Recent Posts for Business Guidance

June 1, 2016
yoga business

On the Path to a Successful Yoga Career

Planning on starting a career as a yoga instructor? Learn how to create a successful business with these helpful tips and techniques.
May 11, 2016
ashtanga yoga

Ashtanga Yoga: Can You Bend Without Breaking Tradition?

Can you have a traditional Ashtanga program and be successful? I believe with authenticity and a touch of flexibility, you can.
December 8, 2015
retain yoga students

The Marketing Guide to Retaining New Yoga Students

For most yoga studio owners, a focus on attracting and retaining new yoga students is paramount. Once you get them in the door, the trick is to keep them coming back.
May 18, 2015
yoga release forms

Take Care of Yoga Business With a Release of Liability

If you teach yoga, you need a release of liability.
April 6, 2015
successful yoga teachers

The Yogipreneur’s Guide to Happy, Successful Yoga Teachers

Choose and keep quality teachers at your studio.
February 23, 2015
yoga website

8 Steps to Build a Yoga Website on a Budget

Get your yoga website up and running in eight simple steps.
February 5, 2015
bend over backwards for yoga

Should You Bend Over Backwards for a Yoga Blog?

Consider these five questions before you launch into the yoga blogosphere.
January 27, 2015
successful yoga teachers

6 Secrets of Successful Yoga Teachers

Leave an impression with your students so that you—and your teachings—are unforgettable.