Whether your yoga or wellness business is exclusively online or you’re offering a hybrid of in-person and online services, your website will always act as your online storefront. Just as it’s important to keep a brick-and-mortar storefront appealing and welcoming, your website should be kept up to date and relevant to whatever you are offering.
Here are some suggestions on how to make sure your online storefront is in tip-top shape:
1. Updated Photos and Videos
Including visual content on your website is a great way to strike a balance with the text on your pages. This could include headshots, a photo gallery that showcases past workshops or classes, or anything else that represents you and your business.
While you certainly don’t have to update this content frequently we do suggest changing out your photos and videos as your business evolves, so you are always presenting yourself as you are today!
2. Publish New Content on a Blog
We’ve said it once and we’ll say it again; including a blog on your website is an excellent tactic for a number of reasons. From boosting your SEO and chances of being found through organic internet searches to establishing yourself as an expert in your field, a consistently updated blog will not only build trust with your visitors but also keep them interested.
Think about how physical storefronts change out their window displays. This same philosophy can be applied to your website and a blog is like your window display.
3. Make it Easy to Contact You
When you walk into a store, there’s a pretty good chance you’ll be greeted by someone, or at least it’s easy enough to track down someone in the store should you need assistance. So, how can you replicate this experience to your website or online storefront? One way is to make it easy for your visitors to get in touch with you.
There are several ways to achieve this, including but not limited to: activating a pop-up on your site that invites visitors to sign up for communications from you or a contact form at the bottom of your website. A contact page could also include your email address, phone number, or social media handles. However you decide to present your contact information, just make sure it is easy to find so visitors to your website can quickly and easily reach out with any questions or requests for more information.
4. Keep Your Schedule Up-To-Date
Overall, you should be keeping your website content up to date. We’ve already covered content such as photo or video galleries and your blog but we would be remiss if we didn’t talk about your calendar or schedule! This will be the most important part of your website to keep current.
Have you ever gone to a store that listed its hours from 8 AM - 3 PM but when you arrived at 1 PM it was closed? That can be a frustrating experience for potential clients so just as physical storefronts should always keep their current hours listed, you should always be making sure your appointment calendar or class schedule remains up to date so there is no question in your visitor’s mind that you are operating.
We understand that maintaining your online storefront can be time-consuming and perhaps, not your favorite part of operating your small business.
That’s where OfferingTree can come in! We developed our software so you can easily update your yoga, Pilates, or fitness website plus manage your schedule, client or student lists, and so much more. Our goal is to make the essential administrative and marketing parts of your business easy to manage so that way you can spend more of your time on developing offerings and services for the community you’re trying to serve! Check out how our system can support you and help your wellness or fitness business grow at www.offeringtree.com.