Building Blocks: A Yoga Business Toolkit

Yoga teacher essentials for independent yoga instructors starting a yoga business.  Full-time or part-time teachers, students, or independent contractors scroll down to discover tips on hoe to find success on your yoga teacher journey. 

The 5 Building Blocks

  1. Continuing Education
  2. The Business Of Yoga: Liability Insurance + Legal Preparations
  3. Honing Your Teaching Style
  4. 3 Key Marketing & Retention Tactics
  5. Online Teaching Tips

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Continuing Education

Yoga teachers will always be students! Even after your first yoga teacher training (or your fifth) it is in our yogi blood to keep learning. Pick up a book, watch a webinar, or join a community you feel inspired by! 

  1. Keep taking classes! Observe how other yoga teachers teach, and what you should or shouldn’t integrate into your own classes.
  2. Attend yoga conferences. These are a great way to attend multiple workshops all at once! Plus you can connect with likeminded teachers.
  3. Enroll in an anatomy and physiology course. There are plenty of options out there for more specific training. Do you research and try something new!

With festivals and conferences coming back on to the scene why not explore teaching at one? We sat down with Allison Rissel, founder of Yoga Teacher Conference, to give us the do's and don'ts of How To Getting Booked at a Yoga Event.

The Business Of Yoga

Yoga Teacher Insurance

You wouldn't practice medicine without liability insurance so why would you teach yoga without it? We're diving into the basics of yoga teacher liability insurance and why you need it as an instructor.

Yoga Insurance Definitions

General Liability: Commonly referred to as "slip and fall insurance". These instances are the most common incidents leaving teachers seemingly at fault. 

Professional Liability: Also known as "malpractice insurance" meaning the risk you face as a professional of someone being injured or having damage property while engaged in your services. 

Certificate Of Insurance: Factual proof of coverage that you purchased.

Occurrence Form: Coverage for a claim that’s made after the expiration date on your policy.

Shield your career with absolute professional-grade yoga insurance that offers a trifecta of affordability, coverage, and benefits you’ll use from day one.

Legal Preparations

No matter if you teach yoga in-person or online make sure to have your legal documents in order. Follow checklist below to protect your teaching career! 

Legal Agreement Checklist
  1. Liability Waiver
  2. Service Agreement
  3. Social Media Disclaimer
  4. Privacy Policy
  5. Terms of Service

6 Elements of A Waiver Of A Waiver Of Liability (Activities; Risks of activities; Outcomes of risks; Acknowledgement of risks and outcomes; Affirm health; Signature)

Honing Your Teaching Style

Imposter syndrome is real. As yoga teachers, it can be draining and can quickly feel like you aren't good enough when comparing yourself to the yogi-influencers of the world. It's important to remember people will come to you for your teaching style. Find your groove and teach how you like like to be taught. 

Teaching Styles: Passive or Active
The perfect ratio between active and passive yoga

What is a perfect ratio of doing the asanas with students and walking around giving instructions?

How to Overcome Self-Doubt as a New Yoga Teacher
Share your wisdom

You have a unique way of sharing your knowledge that will perfectly fit the way some students want to receive your yoga wisdom.

Yoga Cues Yoga Teachers May Want to Rethink
A yoga teacher helps her yoga student by giving her helpful yoga cues.

Regardless of how long you have been teaching, using authentic words and cues in your teaching can be a struggle, and it is important that we give thought to the ones we use in class.

How to Authentically Raise Your Yoga Voice
Feet up in the air during a yoga class

If you plan to continue teaching yoga for the long haul, it is important to develop your own authentic message, mission, and purpose as a teacher.

3 Key Marketing Tactics

Whether you’re a new yoga instructor or if you have several years of experience under your belt, here are a few marketing hacks that can help you grow your offerings and class sizes in no time.

  1. Understanding Your Audience: Learning the interests, demographics, and what content your local audiences love can help you hone your skills and allow you to build confidence to eventually grow. 
  2. Search Engine Optimization: The Benefits of Being Googled (& Found) 
  3. Network: Use your people! Join yoga instructor groups in your area to help widen your reach.

Online Classes Teaching Tips

Crazy to think just a few years ago teaching yoga online seemed to be the lesser choice to teaching in the studio. This was flipped on it's head with the need for online classes as we were sent into isolation. The catch is... we were never taught how to teach in a virtual setting. 

Our friend Ashton, founder of YogiApproved.com partnered with us to create a 1 hour workshop to the ultimate necessities of teaching yoga online successfully.

5 Steps To Teaching Yoga Online

  • Choose the Right Way to Provide Classes Online
  • Set Up a Solid Revenue Stream
  • Filming and Streaming a Live Yoga Class
  • Engage Your Students
  • Promote Your Yoga Classes Online

Teaching Online Affordably

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