Ashley Hagen, from AshesYoga.com, is an online yoga teacher and business coach who helps other yoga teachers transform into confident online entrepreneurs. We invited her on as this month's guest host to teach us about how to get started creating an affordable online yoga teaching platform.
How Ashley found her passion for her online yoga business is not unlike most yoga teachers. She went from teaching 15+ yoga classes per week and owning a local studio to running a thriving yoga business 100% online. With a background in marketing & graphic design, she now combines her skills with her passion in order to help yoga teachers navigate the world of online yoga teaching and business building.
Download Ashley's Virtual Yoga Teaching Workbook.
Tips to get started teaching online affordably.
Myths of online yoga teaching
One of the biggest myths of teaching yoga online is that the equipment is too expensive and technology is too confusing. The truth is, there are a lot of helpful companies and people who are here to help ease all of your worries. Gone are the days of coding websites and internet confusion. Getting started is more affordable now more than ever before.
Thinking beyond video
When we think of online yoga teaching, we probably think of some big name yoga YouTuber who has thousands of yoga videos online. Although video is the quickest and most effective method of getting our message out there, it is not the only way. You can start sharing and teaching yoga in other ways online that can help enhance your credibility and give you a boost for when you are ready to invest in the equipment for video.
Categories of expenses for online yoga
When preparing to teach yoga online, we have a few expenses to consider. The three main expense categories are equipment, software, and insurance. Equipment is broken down into audio, video and lighting. Software for yoga teaching includes scheduling/booking, websites and livestreaming or web conferencing.
The recommended cost of running a yoga business with good quality and simple software is under $1000 for a full year. It’s even less consecutive years since you’ve already invested in the equipment early on. This breaks down to $83 per month. This will get you decent video equipment (microphone, webcam and lighting) and a year of insurance, scheduling software, and Zoom. *Assuming you already have a phone and/or a computer.
Recommendation if you are on a tight budget
Don’t go into debt. Use what you currently have. Not having the best equipment or software is usually just an excuse that often holds us back from getting started. The baseline cost is to pay for yoga liability insurance, and then you could use YouTube and an email list for free. Use what you currently have to start generating sales of something, so that you can reinvest into your business to eventually create the level of quality that you want.
Connect With Ashley Hagen
If you liked this content from Ashley make sure to checkout to her membership. The membership includes the framework for building a solid foundation in your yoga business (after YTT), whether you choose to do it online, in person, or both. Inside, you’ll find tutorials, community and personalized coaching to help you on your path to becoming a confident yoga teacher and business owner.