On this episode of the beYogi Webinar Series, Fi Simler presents how to market consciously in the wellness industry. Marketing and sales can be overwhelming to yoga teachers and professionals but it can have dramatic impact on your success.
Watch this episode to learn about how to market to your specific audience with confidence!
What We Will Cover Today:
- Mindset & Authority
- Messaging
- Ethical Sales
Mindset & Authority
Bust Limiting Beliefs
Instead Of:
- I'm not that interesting
- I don't want to be vulnerable online
- I don't know what to talk about on social media
- I don't want to badger people
- I don't want to be salesy
Try This:
- My community wants to know me
- When people know me, they can trust me.
- I have valuable things to share
- People are grateful for the reminder
- I sell from the heart
What is Authority
- It is the energy and confidence you own to share your magic.
- It is the embodiment of who your ideal client wants to be.
- It is your unique angle on things.
Messaging
Business Vs. Brand Vs. Identity
- Business is the organization that does something
- Brand is the part of the business that connects people (Ideas, actions, values, cultures)
- Brand Identity is your logo, font, color scheme, etc.
Where does messaging show up?
- Your bio
- Story
- Captions
- Graphics
- Posture
Ethical Sales
3 Things You Can Do Everyday In Your Business
- Selfcare
- Marketing
- Sales
How to Pitch Ethically
- Empower your audience to make informed decisions
- Have a relationship with someone
- Ask for consent
- Tell them that you'd think this would benefit them
- What are your questions?
About Fi Smiler
Fi Simler is an Instagram expert, business coach and yogi. She founded Shaky Yogi LLC to help you elevate your digital marketing and sales. Fi weaves together marketing savvy and sales psychology to deeply connect you to your dream clients and help your business grow consistently month after month.
Connect with Fi on Instagram.
