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On this episode of the beYogi Webinar Series, Fi Simler presents how to market consciously in the wellness industry. Marketing and sales can be overwhelming to yoga teachers and professionals but it can have dramatic impact on your success.

Watch this episode to learn about how to market to your specific audience with confidence!  

What We Will Cover Today: 

  1. Mindset & Authority
  2. Messaging
  3.  Ethical Sales

Mindset & Authority

Bust Limiting Beliefs

Instead Of:

  1.  I'm not that interesting
  2.  I don't want to be vulnerable online
  3. I don't know what to talk about on social media
  4.  I don't want to badger people
  5. I don't want to be salesy

Try This:

  1.  My community wants to know me
  2.  When people know me, they can trust me.
  3.  I have valuable things to share
  4.  People are grateful for the reminder
  5.  I sell from the heart

What is Authority 

  • It is the energy and confidence you own to share your magic.
  • It is the embodiment of who your ideal client wants to be.
  • It is your unique angle on things. 


Business Vs. Brand Vs. Identity

  • Business is the organization that does something
  • Brand is the part of the business that connects people (Ideas, actions, values, cultures) 
  • Brand Identity is your logo, font, color scheme, etc. 

Where does messaging show up? 

Ethical Sales

3 Things You Can Do Everyday In Your Business

  1. Selfcare
  2.  Marketing 
  3. Sales

How to Pitch Ethically

  • Empower your audience to make informed decisions 
  • Have a relationship with someone
  • Ask for consent
  • Tell them that you'd think this would benefit them
  • What are your questions?

About Fi Smiler

Fi Simler is an Instagram expert, business coach and yogi. She founded Shaky Yogi LLC to help you elevate your digital marketing and sales. Fi weaves together marketing savvy and sales psychology to deeply connect you to your dream clients and help your business grow consistently month after month.

Connect with Fi on Instagram

Lizzy Prindle
Lizzy has been practicing yoga for over four years. She found her practice as her collegiate swimming career was ending; looking for a new hobby she began taking yoga classes and never looked back. She has carried her yogi mindset into her role as beYogi’s brand manager. Working alongside many teachers, studio owners, and yoga brands she has helped expand beYogi’s all-inclusive yoga insurance policy into an education-based membership offering much more than coverage.
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