Feeling like you’ve blended in a little too much with the other yogis in your area and on social media?
Perhaps like you’re trying to figure out your niche but there’s too many things you like and too many people you want to work with?
Here’s a secret—you can’t be everything to everyone.
There are examples out there where one type of practitioner appeals to all sorts of people: a general doctor, a nurse, a baker, a personal trainer, etc.
But now let me propose to you a different way to see things. For example, I’m a mom that loves holistic medicine and to be as natural as possible..
So instead of going to a regular pediatrician, I chose for an integrative medicine practitioner. This incurred a higher cost—but it didn’t matter to me as this is what I valued and what I wanted.
Now seeing this, how can you make yourself more appealing to the right kind of potential clients and stand out from the rest? I’ve often asked participants in my seminars this one key question: "What Makes You Unique?"
I usually get a lot of answers that don’t really hit the nail on the head like, “I’ve been teaching for 20 years and was born in Italy” or “I have a really unique name and can speak 3 languages.”
Those things make you special, not unique.
Now, truly what can make you unique is doing something your OWN WAY. Having your own, unique system for getting your clients the results they want and need.
Also, your brand is what will differentiate you from the rest. So, what makes your online yoga programs unique?
Seeing that potential for uniqueness, shining bright and not blending in with the crowd is key! Really quick! What is a niche? It’s your corner of the market, your specialty, where you shine and set yourself apart from the masses.
5 Things You Can Do to Differentiate Your Online Yoga Programs
Be Clear On Your Niche and What You Do
How can you set yourself apart if you don’t know exactly what you want to focus on?
I know many of us, myself included, are multi passionate entrepreneurs and multi gifted, but see how you can package up all those things so that you are clear on what you do, who do it for and of course, why you do it.
Finding your niche as a professional teacher might lead you to teach bigger online yoga programs or training, which should have your voice and your specific way of doing things.
And if you’ve already been teaching a specific style that you’re good at, then niche down as much as possible.
Create your specific way of doing what you do with an end result in mind and know you’re on your way to standing out.
Spruce Up Your Brand
Your brand is not just your website, or your colors, it’s also your image and your message.
One thing I love to do is make sure my target audience connects with my brand by doing research before doing a photoshoot or making videos.
Who else shares a similar space to what you’re doing?
Since you’re clearer in how you do your thing and for who, now how will your brand and message connect with that ideal person.
How is how you say you do look and feel.
Invest in some professional photos so that you really stand out as the pro you are!
Then use these images in great marketing material for your social media.
Make sure you’re aligned to your brand with the feel and vibe.
Allow yourself to be expressive and since you did some research you want to make sure position yourself correctly.
The way you market yourself and how that connects to your potential customers is a key strategy towards standing out from a crowded market.
Show Up More Often
Standing out means showing up and the more you do it the more noise you’ll make. Allow yourself to be visible more often than you think.
It takes anywhere from 17-20 times from someone seeing you to making a purchase decision.
Take a new product at the store for example.
You might walk by it many times before you pick it up and say I’m going to try something new or perhaps the store invested in some flashy graphics to highlight the new product.
This is literally what you have to do as well.
Create an action plan where you show up often.
If you’re trying to promote an event, workshop or training, create the graphics plus your nice professional imagery, and share it A LOT.
Create Urgency About WHY People Should Listen
Make yourself exclusive.
Create that sense of urgency so that people know it’s important to listen to you and they are attracted by it.
Since you’re here to help others feel, look and be better, make sure they know it’s important they do it now.
The more people are connected to your why, to their bigger reason for being part of your world, the connection will be stronger emotionally.
You are here to share your message, your story and your magic to the world.
The more you share this on shareable platforms like Instagram and Facebook it will be easier to have that omnipresent feel.
Go Bigger Than You Think
What’s the scary thing you don’t do because you think you’re not ready?
Is it paid ads?
Is it showing up on someone’s podcast?
Do the scary thing and get out there!
Ask to join summits, teach at festivals or expos, create opportunities to have others invite you on their platforms so that you reach new audiences.
It might be as simple as drafting some emails to people you’ve been listening to or conferences you’ve attended in the past with a one page of your brand, mission and topic.
The more you put out there and being receptive, the closer you’ll get to your yes. Start with people with smaller followings if you’re starting out and growing from there!
You have to put yourself out there to stand out from the crowd and know it will generate the results and visibility you want!