In this webinar replay, we revisit our time with Arianne Traverso. Arianne is a yogi, business consultant, the creator of BizYogi, and retreat leader specializing in creating business and life connections, brands, and taking entrepreneurs to their desired place in life and biz.
Author of the Abundant Yogi Book and owner of The Yoga Expo, she helps her clients maximize opportunities and create their dream business with digital strategies and passion. She’s your go to for all things yoga and is passionate about how we can each change the world one Om, one brand and one business at a time.
We learn about the 3 strategies to grow your impact, legacy and profits while create offerings that fill your soul, help your clients and have leverability.
Start with what you have: your knowledge and experience. When you are creating your offering make it tiered. Arianne suggests 3 tiers, make it aligned to your niche, focus on your strengths, and cover three different price points. AND remember KISS (Keep It Simple Silly) To start you will need 3 things: website, social channel, email list.
Ideate, create, and radiate. By constantly working on these 3 pieces, we create a leveraged, sustainable business with the burn out of churn and burn.
Planning is the key to success when creating offerings & content aligned with your goal to radiate. Arianne plans her content ahead of time with what she wants to promote for the month or week
Focus on the benefits and client transformations rather than the features. It is important to create an emotional connection with your message.
Identify your ideal client. You must design your marketing and efforts for this specific niche. Do not try to create for everyone, your message with be unclear and fade away.
How long does it take to build a decent email list?
There is no one right answer to how long it may take. Plus you don’t need a HUGE following to start making money. When building this list through your marketing efforts remember that you are filling it with good qualified clients. Remember all you have to do is start out with 1 social channel, a website, and a way to funnel people to your list. (a form on your website)
Is bootstrapping always a good idea when you have limited revenue?
No one can do it all. You have to do what is best for you and your business emotionally and financially. Arianne now has an assistant but that wasn’t always the case.