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March 11, 20215 Effective Yoga Marketing Strategies That You Are Missing Out On Without a Website
87% of consumers read reviews before deciding to buy something from a business they found online. 30% of clicks after a local Google search goes to the top 3 businesses on Google maps.
Without a website you may be missing out on HUGE digital marketing opportunities such as these for your yoga teaching business or your yoga studio.
A website Can Help You:
- Rank for “Yoga Near Me” on Google
- Show up when people search for yoga in your city
- Use reviews to get new students
- Building trust and credibility
- Make the most of your social media efforts
1. Ranking For “Yoga Near Me” On Google
Picture this, you move to a new city and you are getting all settled in. Now that you have your work and living situation all figured out, you are ready to start finding your community. Where you used to live, you had a yoga community and yoga teacher that you LOVED! She helped you so much and now you are excited to find something similar in your new city.
But how?
The first thing most people would do is pick up their phone and head straight to Google. They search things like “Yoga Classes” or “Yoga Teachers Near Me”.
How do we know that?
According to Google, in 2020 in the United States, there were 100K - 1M monthly searches for the phrase:
- "Yoga Near Me"
and 10K - 100K monthly searches for the phrases:
- "Yoga Classes Near Me"
- "Yoga Studio Near Me"
- "Yoga Classes"
- "Yoga Studio"
If you don’t have a website you are missing out on the opportunity to have your yoga classes show up when people are looking for them.
2. Showing Up When People Search For Yoga In Your City
Let’s say you offer yoga classes in Denver Colorado. When someone searches for yoga classes in Denver, in the image to the right, this is what they see:
30% of clicks will go to one of the top 3 locations in the local pack. The local pack is the section that shows up at the top of the search results and is connected to Google Maps.
Getting your business to show up in this pack is HUGE! To do this, you will need a website to connect to your Google My Business page so you can send signals to Google that you are the best choice for yoga classes in your area.
3. Building Trust And Credibility
Having a professional and personal website helps show your prospective students that you are real business. Some elements you can add to your website to build trust and credibility are:
- Reviews and Testimonials
- Photos of Yourself and Your Team
- Connecting your Social Media
- Making your Contact Information Easily Accessible
4. Utilizing Social Media
Do you spend time on Instagram, Facebook, or YouTube building your social media presence? How many new students do you get from these platforms? Having a website optimized to convert visitors to new students can help make your social media efforts pay off.
Not only that, a website can help drive more people to your social media pages increasing your following.
About Yoga Web Designs
A professional website optimization for SEO and conversions is essential for your online marketing efforts. Yoga Web Designs is a trusted partner for yoga teachers and yoga studios looking to take their business to the next level.
Book a Strategy Session today to learn how you reach more potential new students online.
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