Social media can feel la little complicated at times, especially as you try to navigate a world of great content, hashtags, tagging, following, and influencers.
In a fast paced online world it can feel like you’re always racing to catch up. I hear this all the time, especially from yoga instructors as we tend to be a group of people that are conscious about what we put out into the world.
Many of us try to be more present in person, than online, however if you are working on building your yoga business social media is just part of the process. It can be a way to grow your audience and share what you love with people all over the world.
To save you some time, and major frustration, I have boiled it down to my top five social media tips that helped me grow my social media following.
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First things, first. If you want to grow your social media following and ultimately your yoga business you need to get clear on what you stand for and who you are. A social media feed without a clear voice and authentic presence will likely get lost in the shuffle and confuse potential students.
Taking time to reflect and journal on what you stand for and what to accomplish through social media will give you clear direction on what content you want to share, and what you stand for as a business. If you’re feeling stuck on this step you can check out this podcast interview I did where I walk you through my personal process I share with my mentors on how to find your voice.
Taking some time to journal on what your soul wants to share, and finding the core values of your business will help as well. Once you have clarity on what direction you want to go, it will make the rest easier.
Out of sight, out of mind applies in the social media world. If you don’t post consistently you will be out of people’s sights and eventually out of their mind as they move on to something else. There are no hard and fast rules about exactly how many times a week you need to post but I have found four to six times a week to be my personal sweet spot.
It depends on what social media platforms you are using. If you stick to quick daily posts on things such as Instagram stories or Snapchat this can be done more frequently, where content heavy posts and videos may be less frequent because of the time that goes into creating that content. Set a weekly goal for yourself and be consistent with your posting across channels and watch your following and engagement grow.
Fluff content will get you nowhere. It might look nice at first, but people are on social media to learn, share, engage, and find a community of people that share their interests. When it comes to gaining traction on social media you need to create content that is both visually appealing and also valuable. Make sure that what you are posting adds knowledge, helps, or inspires in some way.
Things to consider when you’re deciding what value you should add is to think back on your mission and identity as a brand. What are you known for? Do you focus on a strong physical practice? Then consider posting pose breakdowns and short how to’s for people’s asana practice. Share content that is relevant to your students and the audience that you are growing so they get real added value into their lives by following you on social media.
Don’t be afraid to try something new when it comes to social media and have fun! Social media can be a fun place where you can engage with your students and followers. There are so many ways that you can have fun on social media such as creating special challenges, a small giveaway, give your audience a peek behind the curtain into your everyday life, or into the content creation process.
Sharing a bit of your fun side and your personality is one way to add fun and joy into your feed. Yoga doesn’t always have to be serious and your feed should reflect your teaching style. Another way to have fun and grow your following at the same time is to interact with your followers. Social media is a place to connect and share. Take time to respond to comments, ask questions, answer your direct messages, hold ask me anything (AMA) and share your follower’s posts.
Take time to connect with the people that follow you and get to know them better, this will help build the trust and bond between you and your students and get to know the people that follow you and tailor your content to them.
Social media is consumed with your eyes, so make sure that you make it look nice and easy to see and find. Utilizing tools such as themes, and color schemes to make all of your pictures look cohesive will make it appealing to the eye. Make sure to use a combination of images, pictures with text, and videos that all fit the same theme.
Make your content easy to find by using a range of hashtags that are easy to search, but not broad that your content won’t show up. Also, make sure to tag anyone who is relevant, brands, or accounts that are a lot of content to help gain shares.