It’s no secret that in order to grow your audience and following as a yoga teacher you have to be on social media. That means being present on Facebook, Instagram, and every other social media platform in order to stay connected. You want to reach new students on social media because it is essential for you to grow your presence.
Although social media is an absolute necessity for anyone trying to build their yoga brand, social media can be extremely challenging for a lot of yoga teachers. For some it’s challenge because it’s just not in our nature to put ourselves out there like that, and for some it feels good and natural but you just don’t know how to stand out from the crowd, or maybe you just didn’t grow up with social media.
No matter what your social media struggles are, there is a way to master it and grow your following as long as you have clarity, direction, authenticity, and make meaningful connections.
The first step in conquering the social media world is finding clarity in who you are trying to reach and what you want to share with them. I truly believe that if you try to appeal to everyone you will get lost in the noise. It’s not that your work wouldn’t be beneficial for everyone, but when it comes to social media you have to narrow it down to that one type of student or client that you would love to work with and speak to them directly.
Think about your offerings, what you teach, what kind of a person tends to gravitate to your work? These are the questions that you ask yourself when trying to identify your person.
Get to know your audience.
Once you have identified this person you need to think about what you want to share with them and decide on the direction you want to go, and decide what platform or platforms you want to use to spread your message. When picking your platform think about how your message is spread.
From my personal experience I have found that products that are very visual and informational really pop on Pinterest, teachings that are designed to really get the conversation going or have that viral possibility work well on Facebook, and if you’re looking to make sort clips of content that does well on Instagram. So, think about which platform would work best with your message, and double down on that.
After you’ve achieved some clarity and direction in your social media strategy and you’re not stuck trying to do all the things all the time, let your true self shine on social. People will ultimately connect with you because of who you are and your personality. Let yourself shine.
What kind of a teacher are you? Are you more serious and grounded? Do you like to have fun and be silly? Or maybe you’re a yoga teacher but you also love to go kayaking on your lake in the morning. Don’t be afraid to show these things.
Don’t be afraid to show your true self and things that aren’t always yoga, because at the end of the day you aren’t a just a yoga teacher, you’re a real human. Social media is all about connecting, sharing, and finding your tribe, so showing your personal side will help your students and followers feel more connected to you and be able to relate to who you are as a person.
Create meaningful connections.
Last but not least, you have to find ways to make meaningful connections and get the word out. You can be creating the most incredible content on the planet, being authentic, but if no one knows what your doing or where to find it all that hard work on your content isn’t really worth it. So it’s time to play the connection game and start getting your name out there.
A few ways that I personally like to do this are IG story takeovers, guest posts on blogs, being interviewed on podcasts, or maybe doing a service swap with another practitioner and then posting about it, tagging brands you are using and posting about and of course using relevant hashtags.
This last part will require you to step outside of your comfort zone and you will hear no. Let me say that again. You will hear no. But if you don’t try it will never happen. So, don’t be afraid to pitch yourself to that blog you love, or ask relevant podcasts how their pick their guests, or even connect with another local teacher and share each other’s posts. The power of connecting and putting yourself out there can be that key missing ingredient to social media mastery.
Social media really can feel scary, overwhelming, and downright frustrating, but if you can find clarity, direction, authenticity, and you make those meaningful connections you can conquer it, find your tribe, and share your message.