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How to Build a Yoga Brand That Fits Your Voice

In such a saturated and noisy world of people, opinions, goals and societal pressure — it can be hard to remain true to yourself, especially when you are trying to build a yoga brand. People will tell you how they did things, how they think you should do things, and will question you as to why you’re doing things the way you are.

As a yoga business owner, I handle these situations with a smile. I listen and take everything with a grain of salt. I’ve had my yoga business and yoga brand for about four years now and it has been through a series of changes since I first started it. However, the one thing that’s consistent has been me. It hasn’t always been easy, but the longer I’ve been doing it, the easier it becomes.

I’ve learned to not let other people’s opinions influence me too much. I lead with what is important to me and to always remember that at the end of the day that connection is what I’m trying to make happen.

Here are a few of my top tips for building a yoga brand that fits your voice, all while allowing yourself to remain true to your purpose!


Listen to outside opinions, but don’t let them break you.


Take everything with a grain of salt — an old but good saying. Everyone is different and no one will see things the same way, but there can always be a nugget or two of good to find in everyone’s opinions.

Don’t let someone’s opinions sway you to your core. Questioning your strategy is good, but questioning your overall goal and brand is no-good.


Get clear on what you want.


Do you want followers? Do you want full classes? Do you want to host yoga retreats? Things that are all connected, but that have very different paths.


Figure out why.


Why do you want what you want? Not the surface level answer, but something that resonates with you. Building a yoga brand is hard and the why is what keeps you going.

Remember to practice these four things:

  1. Write it out.
  2. Talk about it.
  3. Visualize it.
  4. Put it out into the universe.

Do everything in stages.


One of the biggest mistakes I made when building my yoga brand was trying to do everything all at once. Creating a website, YouTube, newsletter, classes, workshops, retreats, it’s overwhelming.

Create a list start with the non-negotiable and lead from there. Do you need a YouTube channel to start teaching classes? No. Do you need a website to start promoting your classes? Maybe. Connect the dots and understand the flow of things.


Find what feels good and do more of it.


When speaking to an audience through a brand or marketing, notice if something feels inauthentic. If it does, it’s probably not true to you!

Now, reevaluate how you can change it to make yourself feel more comfortable and in turn make your audience feel that too. People want connection, but they also want ease. If you can find a way to connect those dots, you’re onto something.

Overall, building a yoga brand can be stressful, but should be fun! Take it in strides and remember — if something doesn’t feel right or true to you, reevaluate your goals and adjust them as needed.

Creating a yoga brand that fits your voice is a learning process, but remember to have fun with it — life is way too short to not be proud or happy of your life’s mission.

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