The digital world has quickly integrated itself into almost every aspect of our lives. The presentation and consumption of digital content on a daily basis has made information readily available at the drop of a dime. The influence and power of digital content for yogis can be a game changer in terms of connecting on a deeper level with your students.
So, you might be wondering,"How do I start taking my yoga business to the online world?" Like I mentioned with the digital world becoming a lot more user friendly, creating an online footprint is easier than you might think.
Why would you want to go digital?
- Making your offerings accessible to a broader audience
- Reaching past your local community
- Having total freedom with what you teach and how
- Creating a possible revenue stream
- Being location independent if you wanted to
- Establishing your expertise on a larger scale
One thing I consistently share with my students all the time before they begin a project is asking yourself, "Why?" Be really clear on why - I cannot stress how important this is and why it will help define your overall goal.
How to Start
The ideation process is crucial before you start anything. Sit down and craft out a theme and then break it down into a list of “episodes” or “classes”. Create a list of a few ideas, unless you feel inspired and have content moving freely, then keep it going! This is important to give your online work coherence.
Once you’ve mapped out your content put it away and do this exact thing for the next few days. Next, conduct a survey, maybe in your newsletter - this will allow you to know what kind of information, classes or knowledge they would like more of.
So now you're probably thinking "Should I start creating this content?" And the answer is no.
After you’ve surveyed your audience, choose a delivery method for this work and ask yourself if you are going to charge for it or do it as a way to generate awareness. If you are choosing to charge for online classes, create a pricing structure to match your offerings.
Creating the Content
Here’s the fun part!
Some key concepts for your online content creation business is creating the time and actual physical space, having the right equipment and being organized.
In terms of equipment you can start with a high quality mobile phone. I suggest this because going out to buy a fancy camera and lens at first can be pricey and phones take amazing video. However, you do want great lighting and good sound, you can always splurge on a microphone or light boxes that will help take your content to the next level.
Also, you'll also want a physical space to film your classes that is quiet and clean. Perhaps it’s your living room and you have to do some furniture rearranging or use a friend’s yoga studio when it’s not in use.
After you’ve gotten what you needed on video, you can send it to an editor or perhaps if you’re inclined to do so, do it yourself. Film with a smile, stay on track, look at the camera with bright eyes, speak clearly, and be you!
Once you’ve created your YouTube channel, start uploading and telling your friends about it. Use your social media, newsletter, and voice to do so. The power in telling people about what you’ve created is huge and trust me, people will support your new endeavor.
Bringing your yoga business to the online world is fun an exciting and it can be very lucrative! It might take time, effort and the failure, but stick with it! Share your magic with the world and take your teaching to the next level.