Despite the specific career choice, money is usually an unfavorable topic of discussion for a yoga teacher. However, it's a topic that should not go unnoticed—how much should you charge as a yoga teacher?
One of the perks about working for a well-established yoga studio is that most of the business facets are already taken care of for you. Typically, yoga studios handle the pricing as well as the charging the clients and usually pay teachers a predetermined rate for their time.
On the other hand, there are some yoga studios that pay a substantially lower flat rate and then increase that price based on attendance. This provides you with the incentive to promote your classes to help boost and grow your class count in order to raise your income.
As a yoga teacher fresh out of training, the question of, how much do I charge? is at the forefront of your mind. This question really brings your self-worth and time value into monetary terms. Unlike most people who work hours a day and get paid a fixed rate or salary, your work as a yoga teacher is a little more sporadic.
Take a look at your clients.
That is, when you first start out and are establishing your following. Just like any consumer, people tend to go with what they know. They either jump on the bandwagon with others or create a liking based on their own experiences. Once you have a following, others will join in. However, they will return based on the connection and trust that you ignite in them.
Also, keep in mind, that it is very common for yoga teachers to start classes at a donation based rate. This gives students the opportunity to interact with you and then put a price on their experience. As a platform, this gives the teacher a taste of their money making potential and after a few sessions, some insight on a price point moving forward.
Chat with other yoga teachers.
Another helpful tip in this pricing game is consulting local, well-established yoga teachers. Their experience can help determine the consensus of your area and what people are willing to pay per class outside of a studio. To start, anywhere from five to ten dollars per-person is a pretty common staging trace. On average, most yoga studios charge about twenty dollars for one drop-in class.
Eventually, you can make your way to this individual head cost but, building up to this will contribute to the success of a future cost increase. Group classes are a great way to get your name out there and not only showcase, but practice your teaching skills. Supplementary to this, privates are a great way to connect with students on a more personal level as well as a way to make a little more money as a yoga teacher. The tricky part here is once again, that puts a dollar value on your time and skill set.
With a larger audience, the respective price per person is significantly lower due to the chances of you making more per hour depending on the body count. For privates, you are only profiting from one person therefore, your price is one solid rate. There are many factors to consider when formulating a reasonable and worthwhile cost for your attention, time, and teaching.
Think about teaching private clients.
Apart from a group class that is sequenced ahead of time and under your discretion, privates are all about the student/client. This is their time with your full attention on anything that they would like to work on within their practice.
Due to the fact that they are in control and have the freedom to learn as they choose, seventy-five to a hundred dollars per-session is equitable price per hour. It is natural to feel uncomfortable with starting at this price point because you are unfamiliar with this type of exchange. Just remember, confidence in anything is key!
The reality stands that teaching yoga is still a business. In order to grow and be successful in this business, you must be able to survive and thrive in this modern world. When something is valuable to someone, such as the progression of their own practice, the terms of money tend to fade. People see the value in the product and are more than likely going to pay whatever price is put in front of it.
Making a lot of money takes time.
Once you start to see how willing students are to pay these prices for your services that uneasy feeling will start to disappear. As for those seasoned yoga teachers who have been in this industry for years, these conditions are still relevant to your forward direction.
As you become more popular and the appeal for your teachings grows, so does the cost of your time and skill set. It is congruent to the basics of supply and demand. The more students that are after your slots, the higher the outlay per hour. Some teachers eventually make their way to charging anywhere from a hundred and fifty to two hundred dollars per hour.
Of course, there are always exceptions to the rule such as friends, family, and someone who may not be in the best financial position but, you genuinely feel drawn to work with them.
At the end of the day, you are the one calling the shots and the ball for whatever predicament presents itself to you is in your court. The key to this capital conundrum is to never, for even just a second, forget your own self-worth. This aspect is the nucleus to climbing the ladder of success as a yoga teacher and becoming more comfortable with this modern day energy exchange.
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