Hoping to fill your yoga classes or take on more private clients? You can’t wait around for students to come to you—even yogis have to do some marketing to make a living.
There are plenty of students whom you’re meant to serve, but first they need to know who you are and what you do. Get your name out and attract more yoga students with these seven marketing tips for yoga teachers.
Business cards give you credibility. They show that you’re professional, especially if you’re running your own yoga business. If you don’t have a lot of money to invest in business cards, the internet is an awesome resource for affordable printing services. Just make sure they don’t look cheap or have the printer’s logo on the back.
Whoever knows you should know that you teach yoga. Hand your cards out generously. You never know who may be looking for a yoga teacher.
Email newsletters are an extremely valuable way to keep in touch with your current students and build trust with potential clients. You get to communicate with people who look forward to hearing from you, rather than trying to market your services to the masses.
Once you get to know someone who might be interested in your services, ask them if they’d like to sign up for your newsletter. Tell them you share information about yoga, wellness, and upcoming events. And before or after teaching yoga class, have a newsletter sign-up sheet available. Never add someone to your list without their permission.
Build and manage your email database with a free service like Mailchimp. Send out weekly or bi-weekly newsletters with content that’s valuable, relevant, and interesting to your readers. You can share yoga tips, techniques, wellness industry information, and content from other sources.
The majority of your newsletter should be an over-delivery of free, relevant information. Readers will learn what you value and begin to feel like they know you. Of course, also inform readers of your yoga services, but make this no more than 20% of the newsletter.
A personal website builds credibility, visibility, and your email database. It differentiates you from other teachers as someone who takes themselves and their services seriously.
Your website should be clean and easy to navigate. It should reflect your personality so that potential clients get a sense of who you are. Consider adding a blog to attract more readers to your website and to establish yourself as a yoga expert. On your “About” page, take the main focus away from you and onto your readers. Tell them how you can help them through yoga.
One of the goals of your website should be to build your email database. Add a newsletter sign-up form to every page of your website.
Another great way to gain credibility is to write articles on yoga for local newspapers, health magazines, or niche websites. Articles help to establish your reputation and get people interested in your services. Fear not—you don’t need to be a professional writer or use big words. Write what you know, and write as if you were speaking to one of your students.
At the end of the article, include a resource box to let readers know who you are. Briefly explain your expertise and include a line about your yoga business. Then give readers a call to action: include your phone number, website, or the link to a class or workshop you’re trying to promote.
Facebook, Twitter, and Instagram will help you reach more potential students. Social media enables people to quickly get to know who you are and what you know. Done right, it’s a great networking strategy. By putting helpful, educational, and valuable posts out into the world, you create positive exposure for yourself in a very yogic way.
When people search for yoga in their neighborhood on the internet, you want your name and contact information to pop up. Add yourself to Google, Yahoo, and Bing. Include links to your website and social media accounts, so potential clients will immediately get a feel for who you are and what you offer.
Team up with professionals who offer services complimentary to yoga. The more you refer your students to them, the more likely they’ll be to refer their clients to you. For example, you could reach out to a private chef who provides wholesome meals, or a day spa with clients who want to look and feel good. You both serve the same target market, and through a mutually beneficial partnership, you can help to build each other’s clientele.
By taking a little marketing action, you’ll be able to serve the students who need your services.